Elevator Pitch Handbook (PDF)

Most people have never experienced the true joy of talking about what they do. Because they’ve been led to believe that after 30 seconds of describing their vast experience and extensive set of skills, they’ll get a new customer, or a new job, or someone to fund their latest venture. If only it worked that way…

The Truth about Trust

See, there’s no way to create that kind of instant trust from only 45 words. It’s just not possible. Which is why so many people describe business networking as “frustrating” and a “waste of time.” And it gets worse.

Leap Frog

All the well-meaning people who tell you to “tailor your Elevator Pitch to your audience” aren’t familiar with the way trust actually works. What happens is, every time you change your Elevator Pitch, people have to figure out what you do all over again. All the good will you’ve built up vanishes. All the trust disappears. You start again from square one. No wonder most people have never experienced business networking at its best.

How to Use this Book

I want you to print out pages 52 and 58. Put them on the desk next to the book so you can roll up your sleeves and actually work through the exercises. Scribble ideas in the margins. There are examples for insurance agents, mortgage brokers, lawyers, life coaches, IT professionals, and more. Highlight the examples that sound good to you. But don’t use them. Use the exercises to come up with your own unique approach.

Proven Process

For years I ran the in-person Elevator Pitch Workshop. Then I figured out how to do an online version. How to provide that personalized workshop environment in a webinar format. Now I’ve condensed that 90 minute program into 60 pages. That’s right. Just sixty 5″ x 7″ pages. We’re not talking about weeks of work. Or even hours. In fact, I can usually get people to a brand new Elevator Pitch in just one hour. More about that in a minute.

Battle Tested

We use proven templates and real world examples. Everything in the book went through my rigorous testing process. I don’t suggest it until I have tried it and several of my clients have tried it as well. This approach works.

Most Books Don’t Include a Guarantee

Most books don’t offer a guarantee, but most books don’t offer a tested and proven process for talking about what you do in a way that gets other people excited about what you do. It’s worth experiencing. So take 60 days. Just one catch. You have to do the worksheets and try the Elevator Pitch. Because this book doesn’t work if you just read it. It’s a workshop. You have to do the work. You have to write down the exercises. You have to try it out at networking events.

But before you send me back your notes and scribbles, two things.

First, you won’t want to. Because at that point, what’s in your book is valuable to you. You won’t want to part with it. You’ll want to keep it. So you can refer to it as you grow your business, advance your career, and expand your referral network. And second,

I love talking to people

If you get stuck, let's set up a phone call. It usually only takes 10 minutes to get you back on track.