✨ Why It's Hard to Explain What You Do

(Hint: You can't see the label when you're inside the jar)

You've spent years becoming the expert, yet it's surprisingly tricky to describe what you do. 

It comes out too technical, or too vague, or too... jumbled.

And no matter how often you tweak it, it never sounds quite right.

Even worse, people nod politely, but you can sense that they don’t really get it.

But - once you step outside the jar and look at your work from your client’s point of view, everything starts to click. 

That’s exactly what this three-step framework helps you do:

  • Connect easily with new people
  • Strengthen trust with those you already know
  • Focus your expertise so people have a reason to call you.

🤝 Connect Easily with New People

No more awkward pauses or saying the wrong thing

You already know that to grow your business you're going to have to talk to new people.

But too often, those first conversations are full of awkward pauses or get stuck in endless small talk that never goes anywhere. 

This part of the program shows you how to move past the weather and weekend chatter into business conversations that lead to clear next steps

You’ll discover smart, simple ways to open conversations, join existing ones, and either turn polite exchanges into genuine connections or know that it's time to move on. 

You'll customize our ready-to-use phrases to create natural icebreakers so you’ll feel confident starting conversations that matter.

Then, once you connect easily with new people, you’re ready to strengthen trust with the ones you already know.

🛠️ Serve Up Trust in 30 Seconds

Build credibility fast without the salesy pitch.

You don’t need a hard sell. You need a strong impression.

We’ll show you how to speak about your work in a way that earns trust and invites curiosity. 

Instead of reciting a script, you’ll craft a clear, real-world response that helps people “get” what you do—without glazed eyes or rushed words.

This is where your message gets tight, compelling, and easy to remember. The kind of intro that makes people say, “You know who you should talk to…”

📌 Focus Your Business

Show the full value of what you offer

If you’ve got multiple services—or wear more than one hat—it can be hard to talk about what you do without confusing people.

We’ll help you simplify your message without shrinking your impact. You’ll learn when to adapt, how to shift based on your audience, and how to clearly guide people to the right offer for them.

By the end of the program, you’ll be able to confidently present your full value—without the overwhelm.

Next Live Program

Tuesdays in January
11:00am - 12:00pm Eastern

This program includes both recorded and live content.

You can create your intro kit using the materials here, including a 30 minute consultation with me.

We meet live on Tuesdays in January from 11:00am to 12:00pm Eastern on Zoom.

You'll experience our step-by-step approach to developing clear and engaging answers to the most common networking questions.

Our group environment means that you get to try out your answers with other like-minded professionals. You'll get immediate feedback - you'll refine and improve your pitch in hours rather than months.

Sign up now and you get immediate access to our downloads, worksheets, and recordings from our last program, plus exclusive access to special events and group coaching sessions.
Create Your Intro Kit

Your Intro Kit Advantage

In the month of January I'm leading this group coaching program to make sure you are fully prepared to get the best results from your networking.

Better networking usually doesn't involve joining new groups, or attending more events, or following up with people you haven't talked to in years.

Instead it's all about how you talk about what you do.

I'll lay the foundation for the purpose of the Elevator Pitch in all its forms.

With that purpose in mind, we'll craft the key elements of your own personalized Intro Kit.

I'll do some group coaching on how you answer "What do you do"

You'll join small discussion groups to discuss the "out-of-the-blue" questions that usually trip people up.

We'll hone our calls to action so we'll get better referrals.

And you get to ask me all your questions as you use these techniques as you network throughout January.

We meet Tuesdays at 11:00am Eastern for one hour.

The content will be recorded, but the real value is in being there to interact with other people and apply the new skills to give and get meaningful referrals.

Here's what's included

  • 4 live sessions on Zoom (Tuesdays in January, 11am–12pm Eastern)

  • Full access to recordings, worksheets, and bonus materials

  • The Quick Start Networking Prep Sheet template

  • A 30-minute private coaching session with Andy

  • Practice in small group conversations

  • Real-time feedback to refine your message fast

  • Exclusive access to group coaching and Q&A

Here's the Full Schedule

Jan 6 (11:00am ET): Talk to Strangers with Ease

  • Ice Breakers & Conversation Starters
  • Avoid awkward pauses
  • Turn small talk into business talk


Jan 13 (11:00am ET): Strengthen Trust in Your Network

  • In a networking group
  • Before the sales meeting starts
  • Over coffee


Jan 20 (11:00am ET): Offer Multiple Services

  • The right time to modify your pitch for your audience
  • How to keep people's eyes from glazing over
  • The alternative to talking fast to cram it all in


Jan 27 (11:00am ET): Tips, Traps, and Snags

  • Coffee meetings
  • Podcasts, TV Shows, and Workshops
  • Bring your own!


Testimonials

“I am new to networking and Andy's workshops have been extremely helpful to me. In my business, building relationships is the most effective way to grow. Andy's sessions taught me how to network effectively and speak with intention. I have seen success immediately from these techniques and as I learn more I gain confidence in myself. Thank you!”

Sales & Marketing Manager

Aaron Roy

“Thanks for inviting me to join your program. The content and guidance you offered was fantastic and, without a doubt, the most useful, practical information that I've ever seen or heard about business networking. Your delivery was fantastic with interesting, relevant examples and a great mix of humor. I'm looking forward to practicing what I learned from you!”

Senior Consultant

Jim Burke

“The coffee networking event this morning went really well. I tested out the few phrases we discussed and the flow of the conversation was much better! Our new phrases generated many more follow up questions. ”

Therapist

Veselina Hristova Jones

FAQ

  • Do I need to figure out my Elevator Pitch before attending this program?

    Nope! We build up your messaging step by step - it's easier and more fun than you'd expect. The Elevator Pitch should not be a struggle - our new approach helps you quickly identify your strengths, values, and ideal clients.

  • Is this private coaching?

    This is a four week group coaching program. We get together on Zoom every Thursday in October for an hour at noon Eastern. We roll up our sleeves and dive into fun and engaging exercises, discussions, and breakout rooms to learn from each other as we work on our own message. The program does include a 30 minute private consultation directly with me. You get the benefit of expert coaching with economy of group coaching.

  • Is the program recorded?

    Yes, you get full access to the live sessions and the program recordings and all the worksheets and the One Page Business Networking Cheat Sheet.

  • Is this a lecture series?

    NO! I've never believed that you will get better at your Elevator Pitch by listening to me talk. This program is very interactive. I take you step-by-step through my proven process where you get to try different approaches and get immediate and expert feedback on how to be authentic and engaging. This is a working session and by the end of October you'll have six clear and consistent pitches so you're fully prepared for the most common networking situations.

  • What are the six most common networking questions?

    The first three are "How's it going?" "What do you do?" and "Who do you work with?" Mastering these will jump start your networking efforts. When you add in the other three there's no stopping you!

  • Is this in person?

    This program takes place entirely on Zoom.

Create Your Intro Kit

Get started immediately.
Join us LIVE Tuesdays in January