🎤 Weeks 1 & 2:
Pitch-a-Palooza

Kick things off with energy and clarity.

In these first two sessions, we’ll co-create three short, punchy pitches that sound like you and grab the right people's attention.

You’ll try them out with your Pitch Lab peers, get real-time feedback, and walk away with a clear, confident answer the dreaded “What do you do?”

No more rambling or freezing up

This is your pitch playground—get ready to experiment, refine, and have some fun!
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🏷️ Week 3:
Name Your Service

If your service doesn’t have a clear name, it’s harder to sell—and even harder to refer.

In this session, we’ll turn your vague description into a memorable name that sticks in people’s minds and rolls off their tongues.

You’ll explore names that feel authentic, align with your brand, and make it easier for others to talk about what you do without needing a script.
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🚪 Week 4: Entry Points

Want more referrals?

Help your network recognize the perfect moment to send someone your way.

In this session, we’ll identify and define your best entry points—those everyday situations where your services are the obvious next step.

You’ll learn how to plant referral triggers in your pitch so people know exactly when to think of you (and tell others about you).
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🎯 Week 5: Offers

This is the crossover between networking and selling!

No more endless small talk, awkward conversations, or confusing packages.

We’ll work together to design offers that feel like a natural next step for your clients.

You’ll learn how to position your services so they’re easier to understand, easier to say yes to, and easier to sell.

Whether you’re creating a starter offer, a flagship package, or a premium VIP experience, this is where you make your offers irresistible.

✅ Week 6:
Messaging Health Check

We wrap it all up with a full messaging tune-up.

This is your chance to bring everything you’ve built—your pitch, service name, entry points, and offers—and make sure it flows, connects, and sparks action.

You’ll ask questions, get feedback, fine-tune your message, and leave with a pitch that’s ready for conversations, clients, and referrals.

Testimonials from Pitch Lab Attendees

“When I do in-person events, I was never sure what to say. I feel like I get into too many details of trying to explain everything about the business, and then that just turns people off. In terms of being in the Pitch Lab, it's neat to hear feedback of different pitches I try, and also to hear somebody else say something. Because then, I'm a third party impartial observer. I hear them say something and [Andy] will give feedback of that's too broad, or you should steer it this way. And even hearing that about somebody else, it transfers over. So I can say like, oh, wait a minute, when I'm in that kind of situation, here's what I should do.”

Pitch Lab Attendee

James

“I love the idea that it's just about getting the conversation started. It's not like we have to pack everything into one statement and get it all out there. It's just to get someone to wanna talk to us more. That's what it is, and that actually really helps me a lot because it's not like, oh, I feel this stress of like trying to put everything in there.”

Pitch Lab Attendee

Lori

Pitch Lab Library of Recordings

    1. Check it out - GREAT reaction to James' second pitch

    2. The No Stress Approach to Creating a Pitch

    3. Is Your Pitch Understandable in a Bar?

    1. Zoom Link for Mondays at 1pm Eastern

    1. Zoom Link for Mondays at 1pm Eastern

    1. Tips to craft a short pitch

    1. Pitch-a-Palooza, how to draw people into a conversation. It's not about getting it all out there all at once

    2. Preparing for a Pitch Competition

    3. Should I change my business name?

    4. How to know when your pitch is working, plus how to set up offers that keep people engaged without scaring them off

    5. Entry Points for Health Coach, Business Process Optimization, Medical Equipment, and restructuring specialist

    6. Saliva Test for Hydration Levels, health coach for financial planning companies, how to gauge interest in your pitch

    7. "I don't know what you do when you stand in front of me telling me what you do"

    8. Transform a hard-to-memorize 30-second pitch into an authentic short pitch

    9. A clean pitch leads to effortless follow up / being specific brings an influx of introductions

    10. The engaging words - and steps to make it even more engaging

About this course

  • $99.00
  • 6 hours of video content

"I was never sure what to say"

Video Testimonial from James