You know what you do

The challenge is saying it in a way that other people instantly get it.

In Pitch Lab, we find words worth testing, then refine them based on reactions from real conversations.

It usually takes about six weeks to find a pitch people instantly get - and know who to send your way.

How Pitch Lab Works

Pitch Lab meets every Tuesday at 1:30 ET.

One new person starts each week, so we can focus on finding a few short pitches for them to test.

Then we test and refine as a group based on reactions from the previous week.

Your one-time payment of $225 reserves your start date and includes the weekly Pitch Lab sessions while you test and refine what you're saying.
Choose the Tuesday that works for you ==>

Testimonials from Pitch Lab Attendees

“Pitch Lab helped me have more fun talking about what I do and engaging people in conversations.

Now when people ask what I do, I tell them, and we just have a normal conversation from there.”

Pitch Lab Attendee

Pouya

“I love the idea that it’s just about getting the conversation started.

We don’t have to pack everything into one statement. We just need to get someone to want to talk to us more.

That takes away the stress of trying to put everything in there.”

Pitch Lab Attendee

Lori

“At in-person events, I was never sure what to say. I’d get into too many details trying to explain everything about the business, and that just turns people off.

In Pitch Lab, it’s neat to hear feedback on the different pitches I try. Even hearing feedback about somebody else transfers over. I can say, ‘Oh, wait a minute - when I’m in that kind of situation, here’s what I should do.’””

Pitch Lab Attendee

James