🎤 Not Sure What To Say?

You’re an accomplished expert, but when someone asks, “So... what do you do?” you're at a loss for words.

You freeze. You ramble. Or you start listing way too many services.

You see their eyes glaze over and the conversation just fizzled.

No leads. No follow-up. No new business.

The good news is you're not bad at networking.

But you do need better words.

That’s where Pitch Lab comes in.
Start Turning Conversations into Clients

🧪 What is Pitch Lab?

Pitch Lab is a 6-week, hands-on, group coaching program where you find the words that open doors.

Each Monday at 1pm Eastern, you’ll join a live, small-group Zoom session where you’ll test and refine what you say so you're confident in your message and strangers instantly get your value.

You’ll get real-time feedback, a collaborative space to try new language, and support from other like-minded business professionals who are also working on their messaging.
Start Building Your Clear, Confident Pitch

What You'll Work On

By the end of this six week program, you'll have a pitch that naturally draws people to your business entry point, along with service names and offers that make you easily referrable.

  • Test & Refine Your Short, Clear Pitch
    Say what you do without freezing, rambling, or oversharing.

  • Identify Your Business Entry Points
    Help your network know exactly when to send people your way.

  • Name Your Service
    Create a clear, memorable, results-focused name that’s easy to say and refer.

  • Define Your Offers
    Build offers that are simple, valuable, and easy to say “yes” to.

Join us in the Pitch Lab!

Mondays @ 1pm Eastern

Testimonials from Pitch Lab Attendees

“When I do in-person events, I was never sure what to say. I feel like I get into too many details of trying to explain everything about the business, and then that just turns people off. In terms of being in the Pitch Lab, it's neat to hear feedback of different pitches I try, and also to hear somebody else say something. Because then, I'm a third party impartial observer. I hear them say something and [Andy] will give feedback of that's too broad, or you should steer it this way. And even hearing that about somebody else, it transfers over. So I can say like, oh, wait a minute, when I'm in that kind of situation, here's what I should do.”

Pitch Lab Attendee

James

“I love the idea that it's just about getting the conversation started. It's not like we have to pack everything into one statement and get it all out there. It's just to get someone to wanna talk to us more. That's what it is, and that actually really helps me a lot because it's not like, oh, I feel this stress of like trying to put everything in there.”

Pitch Lab Attendee

Lori

"I was never sure what to say"

Video Testimonial from James

Pitch Lab Library of Recordings

    1. Check it out - GREAT reaction to James' second pitch

    2. Nobody wakes up excited to 'leverage synergies'

    3. Give Them a Reason to Call You

    4. The No Stress Approach to Creating a Pitch

    5. Is Your Pitch Understandable in a Bar?

    1. Zoom Link for Mondays at 1pm Eastern

    1. Zoom Link for Mondays at 1pm Eastern

    1. Tips to craft a short pitch

    1. How to Market your Book

    2. Get Specific to Get Referred

    3. A Pocketful of Pitches

    4. Pitch-a-Palooza, how to draw people into a conversation. It's not about getting it all out there all at once

    5. Preparing for a Pitch Competition

    6. Should I change my business name?

    7. How to know when your pitch is working, plus how to set up offers that keep people engaged without scaring them off

    8. Entry Points for Health Coach, Business Process Optimization, Medical Equipment, and restructuring specialist

    9. Saliva Test for Hydration Levels, health coach for financial planning companies, how to gauge interest in your pitch

    10. "I don't know what you do when you stand in front of me telling me what you do"

    11. Transform a hard-to-memorize 30-second pitch into an authentic short pitch

    12. A clean pitch leads to effortless follow up / being specific brings an influx of introductions

    13. The engaging words - and steps to make it even more engaging

About this course

  • $199.00
  • 7.5 hours of video content